Smart brand strategy for e-mobility and renewable energies
A clear brand strategy is your reliable compass that guides you in your daily decisions. It creates profitable growth and future security. It gives your brand stability and strength, even in turbulent times.
Our approach
Our work follows a clear and proven roadmap that ensures every stage of the branding process is thought through and implemented effectively. From the development of a customized brand strategy to a consistent brand design and comprehensive brand activation, we accompany you every step of the way.
Analysis / Brand Audit
Branding workshop
Brand Strategy
Values
Vision
Mission
Target audience
Competition
Differentiation
Persona
Personality
Brand Voice
Story
Assets
Brand name
Claim
Brand Messaging Framework
Brand Design
Moodboard
Logo
Colors
Typography
Icons
Design Guide
Web Design
Web Development
Creation of easy to use templates for analog and digital communication channels
Brand Activation
Review Sessions
Integration Plan
Communication Strategy (int + ext)
Providing Guidelines
Adaptation Marketing Assets
Partner Training
+
Operational Agencies
Employee onboarding
Brand Ambassador Program
Feedback loops
Agency Oversight
Brand Controlling
Brand Strategy
E-mobility is currently in a consolidation phase. Driven by technological advancements and rising expectations from consumers and regulators. Companies face specific challenges here:
- Brand Core: Work with us to define the fundamental brand values, vision, mission and purpose of your brand.
- Brand positioning: Sharpen your target group, analyze the competition and develop a differentiated positioning.
- Brand Personality: Give your brand a personality by developing a brand voice and a consistent communication style.
Companies that use our brand strategy benefit from a clear brand positioning that convinces their target group and ensures consistent communication. A strong brand identity creates trust, differentiation and sustainable market success.
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Brand Design
Brand design is the visual implementation of the brand strategy – and is essential for presenting your brand in a visually distinctive and consistent way. While our experts conceive the brand design, our sister company, the brand design agency meadow brook, takes care of the practical implementation.
- Corporate design: Creating a distinctive visual identity for your company, from color palette and typography to logo.
- Website: Design a modern, user-friendly website that clearly presents your offering and encourages customer interaction.
- Brand Kit: Creation of all important branding guidelines, templates and materials that enable your team and external partners to present the brand consistently.
With a clear brand design, companies establish a uniform appearance that creates recognizability and underlines the brand messages. This improves customer loyalty and makes it easier for the company to stand out from the competition.
Brand Activation
Brand activation ensures that your developed brand strategy and brand design are successfully integrated into the existing business processes and structures.
- Activation planning: In this phase, we review the developed brand strategy and brand design together with key stakeholders to ensure fine-tuning. A detailed integration plan defines how the brand strategy will be implemented in all areas of the company, and a clear communication strategy prepares internal and external stakeholders for the upcoming changes.
- Implementation & rollout: This phase focuses on actively implementing the brand strategy in all relevant areas of the company. We create and update detailed brand guidelines and adapt all marketing materials to the new brand identity. At the same time, we use training and briefings to ensure that all partners implement the brand consistently.
- Employee onboarding: In the final phase, we promote employee identification with the new brand through comprehensive training programs and a brand ambassador program that encourages employees to actively live the brand. Feedback loops make it possible to continuously optimize implementation and firmly anchor the brand values in the corporate culture.
Our comprehensive brand activation enables you to anchor a consistent brand strategy in all aspects of your business processes. In this way, you create a strong corporate culture that promotes the brand values and at the same time increase the efficiency and effectiveness of your external communication.
