Smart brand strategy for e-mobility and renewable energies

A clear brand strategy is your reliable compass that guides you in your daily decisions. It creates profitable growth and future security. It gives your brand stability and strength, even in turbulent times.

Our approach

Our work follows a clear and proven roadmap that ensures every stage of the branding process is thought through and implemented effectively. From the development of a customized brand strategy to a consistent brand design and comprehensive brand activation, we accompany you every step of the way.

Analysis / Brand Audit

Branding workshop

Brand Strategy
Brand Core

Values

Vision

Mission

1
Brand Positioning

Target audience

Competition

Differentiation

2
Fire
Persona

Personality

Brand Voice

Story

3
Fire
Assets

Brand name

Claim

Brand Messaging Framework

4
Brand Design
Corporate Design

Moodboard

Logo

Colors

Typography

Icons

Design Guide

5
Website

Web Design

Web Development

6
Brand Kit

Creation of easy to use templates for analog and digital communication channels

7
Brand Activation
Preparation

Review Sessions

Integration Plan

Communication Strategy (int + ext)

8
Rollout

Providing Guidelines

Adaptation Marketing Assets

Partner Training
+
Operational Agencies

9
Onboarding

Employee onboarding

Brand Ambassador Program

Feedback loops

10

Agency Oversight

Brand Controlling

Brand Strategy

E-mobility is currently in a consolidation phase. Driven by technological advancements and rising expectations from consumers and regulators. Companies face specific challenges here:

Companies that use our brand strategy benefit from a clear brand positioning that convinces their target group and ensures consistent communication. A strong brand identity creates trust, differentiation and sustainable market success.

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Brand Design

Brand design is the visual implementation of the brand strategy – and is essential for presenting your brand in a visually distinctive and consistent way. While our experts conceive the brand design, our sister company, the brand design agency meadow brook, takes care of the practical implementation.

With a clear brand design, companies establish a uniform appearance that creates recognizability and underlines the brand messages. This improves customer loyalty and makes it easier for the company to stand out from the competition.

Brand Activation

Brand activation ensures that your developed brand strategy and brand design are successfully integrated into the existing business processes and structures.

Our comprehensive brand activation enables you to anchor a consistent brand strategy in all aspects of your business processes. In this way, you create a strong corporate culture that promotes the brand values and at the same time increase the efficiency and effectiveness of your external communication.